Tony Cram, Business Author
Author of three management books and contributor to the Financial Times Handbook of Management, Tony writes in an accessible, well-informed style. His work is illustrated by vivid business examples. The approach is always practical and focused on business success.
In addition to the books below, Tony Cram has had in excess of twenty papers published in the last 5 years, appearing in the country's top business and management journals. Details of these, including downloadable copies, are available on the Journal Publications page.
 | Smarter Pricing - How to capture more value in your market View and purchase online: Amazon | Pearson Education Smarter Pricing is designed to be a short sharp companion to intelligent pricing. It will guide you to more profitable possibilities and support more decisive pricing. Use the advice and it will deliver excellent value to you. |
 | Customers that Count - How to build living relationships with your most valuable customers View and purchase online: Amazon | Pearson Education ".. I was delighted to see a book exploring the importance of understanding our customers' psyche as a key driver for building fruitful long-term business relationships - excellent, a thought-provoking read." Peter Ellwood, Group Chief Executive Lloyds TSB Group plc |
 | The Power of Relationship Marketing - Keeping Customers for Life View and purchase online: Amazon The Power of Relationship Marketing meets the need for a practical guide to the implementation of relationship marketing, packed with examples and advice. |
 | Seven of the Best - How service brands are delivered View and purchase online: Amazon Seven practical steps to delivering successful service - applicable to consumer and business markets. |
| | The Company Is King - Consequences of Customer Relationship Management View and purchase online: Amazon Real world opportunities from customer relationship management. |
 | Recession Strategies - Right moves for weathering the storms View and purchase online: Amazon Well-grounded answers for executives facing tougher times ahead. |